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Précis de sémiotique générale
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Précis de sémiotique générale (1996)Précis de sémiotique généralePour une grammaire générale de la relation texte-image (2020)Pour une grammaire générale d…Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels (2019)Package graphic design and co…Should Visual Arguments be Propositional in Order to be Arguments? (2014)Should Visual Arguments be Pr…Shopping in a mall: A typology of four shopping trips (2013)Shopping in a mall: A typolog…Visual Argumentation: A Further Reappraisal (2012)Visual Argumentation: A Furth…L’apport d’une perspective génétique à l’analyse des images scientifiques (2010)L’apport d’une perspective gé…À quoi servent les schémas ? Tabularité et dynamisme linéaire (2010)À quoi servent les schémas ? …Analyzing rhetorical devices in print advertisements (2003)Analyzing rhetorical devices …Frame Analysis: An Essay on the Organization of Experience. (1975)5. The Practice of Everyday Life (2000)The narrative strategies of retail spaces: a semio-ethnographic approach (2021)Advances in Consumer Research (2025)Psychosemantics (1987)Dual coding theory and education (1991)Stanford encyclopedia of philosophy (1998)Navigating the Visual Turn in Argument (2016)Narratives and the Concept of Argument (2017)Black Lives Matter: The Emotional and Racial Dynamics of the George Floyd Protest Graffiti (2020)Stages in the Empirical Programme of Relativism (1981)The Neglect of Experiment (1986)La vie de laboratoire: la production des faits scientifiques (1997)Groupe µ, Traité du signe visuel : pour une rhétorique de l’image, Paris, 1992 (1992)Sémiotique de l’image scientifique (2010)Rhétorique de l'image (1964)Relevance: Communication and Cognition (1986)Pictorial Metaphor in Advertising (1996)Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects (2008)Chapter 10. Visual metaphoric conceptualization in editorial cartoons (2009)Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object Alignment (2009)Thick Description: Towards an Interpretive Theory of Culture (1973)The Interpretation of Cultures (1974)Globalization: Social Theory and Global Culture (2000)An exploratory study using graphic design to communicate consumer benefits on food packaging (2021)Simple or complex: How temporal landmarks shape consumer preference for food packages (2022)Consumer segmentation with large language models (2024)L'image écrite, ou, La déraison graphique (1995)Images en texte. Images du texte (2006)Languages of Art (1976)Languages of Art: An Approach to a Theory of Symbols. (1979)Strategic Maneuvering in Argumentative Discourse (2010)The argumentative relevance of pictorial and multimodal metaphor in advertising (2015)Introduction: Multimodality in argumentation (2017)Visual rhetorical argumentation (2017)
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  • 2019Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels71 cited
  • 2014Should Visual Arguments be Propositional in Order to be Arguments?49 cited
  • 2012Visual Argumentation: A Further Reappraisal43 cited
  • 2003Analyzing rhetorical devices in print advertisements38 cited
  • 2010À quoi servent les schémas ? Tabularité et dynamisme linéaire17 cited
  • 2013Shopping in a mall: A typology of four shopping trips12 cited
  • 2020Pour une grammaire générale de la relation texte-image8 cited
  • 2010L’apport d’une perspective génétique à l’analyse des images scientifiques8 cited

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