Factors Affecting Consumers' Attitudes toward Online Shopping in the City of Tabuk

Abstract

This study aimed to identify Factors that affect consumers' attitudes toward online shopping In the city of Tabuk. To achieve the objectives of the study, a questionnaire was designed to collect data and distribute it to study population through polled a simple random sample of (214) from individuals who are dealing with the service of online shopping in the city of Tabuk. The study has been using the statistical package of Social Sciences (SPSS) for data analysis. Results of the study showed the presence of a statistically significant effect of Factors (Perceived usefulness, Perceived ease of use, Product Involvement, Perceived Risk) in affecting consumers' attitudes toward online shopping. Keywords: Perceived Usefulness, Perceived Ease of Use, Product Involvement, Perceived Risk, Online Shopping.

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