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Advancing entrepreneurial marketing

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References

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2002

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Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives

771 cited

2009Marketing Under Uncertainty: The Logic of an Effectual Approach588 cited

Cited by

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2021What’s so special about born globals, their entrepreneurs or their business model?123 cited
2018Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance122 cited
2020Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size116 cited
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