Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives

Michael H. Morris · Minet Schindehutte · Raymond W. LaForge

771 citations0/0 files storedThe Journal of Marketing Theory and Practice

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Entrepreneurship Studies and Influences Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

The purpose of this paper is to critically explore the construct of entrepreneurial marketing (EM). This term is used as an integrative conceptualization that reflects such alternative perspectives as guerrilla marketing, radical marketing, expeditionary marketing, disruptive marketing and others. Seven core dimensions of EM are identified, and an underlying theoretical foundation based on resource advantage theory is proposed. A conceptual model is introduced of key factors surrounding the phenomenon of entrepreneurial marketing. Conclusions and implications are drawn for theory and practice, and priorities are proposed for continuing research.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 771 citations exist upstream.

References

1997Capitalism, Socialism and Democracy 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 2014New Venture Creation Entrepreneurship for the 21st Century 2001Integrating entrepreneurship and strategic management actions to create firm wealth

Cited by

1994From Marketing Mix to Relationship Marketing 2013A Competency-Based Perspective on Entrepreneurship Education: Conceptual and Empirical Insights 2008The Evolution and Development of Entrepreneurial Marketing 2008Moderating Effects of Entrepreneurial Orientation on Market Orientation-Performance Linkage: Evidence from Chinese Small Firms*2008Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses 2011Entrepreneurial marketing in small businesses: A conceptual exploration 2020One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies 2009Entrepreneurial marketing: moving beyond marketing in new ventures

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.