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Predictive Modeling With Big Data: Is Bigger Really Better ?
3 references·16 citing·56 second hop
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References

  • 1974Attitudes towards objects as predictors of single and multiple behavioral criteria.1,342 cited
  • 2013Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking715 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited

Cited by

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  • 2021The Power of Prediction: Predictive Analytics, Workplace Complements, and Business Performance145 cited
  • 2016Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics1140 cited
  • 2015Telco Churn Prediction with Big Data130 cited
  • 2015Can Big Data Protect a Firm from Competition?109 cited
  • 2017The Double-Edged Sword of Big Data in Organizational and Management Research98 cited
  • 2017Big data and the measurement of public organizations’ performance and efficiency: The state-of-the-art98 cited
  • 2015Including high-cardinality attributes in predictive models: A case study in churn prediction in the energy sector77 cited
  • 2019Understanding Big Data74 cited
  • 2022

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Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data
68 cited
  • 2020Moderating Effects of Gender and Resistance to Change on the Adoption of Big Data Analytics in Healthcare53 cited
  • 2021Understanding Big Data50 cited
  • 2021BIG DATA AND DIGITAL MARKETS CONTESTABILITY: THEORY OF HARM AND DATA ACCESS REMEDIES45 cited
  • 2020Personal Data Portability In The Platform Economy: Economic Implications And Policy Recommendations45 cited