International Technology Adoption

Lisa A. W. Phillips · Roger J. Calantone · Ming‐Tung Lee

150 citations0/0 files storedJournal of Business and Industrial Marketing

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Technology Adoption and User Behaviour Agricultural Innovations and Practices Innovation Diffusion and Forecasting

Abstract

Investigates the behavior structure of technology adoption by using Davis′s (1986) Technology Acceptance Model (TAM). Explores the influence of culture and demand certainty on international technology adoption. Using structural equations to analyse the model, finds that attitude and behavioral intention to adopt technology depend on the perceived utilities of the technology and perceived ease of adoption. Finds that cultural affinity has a significant and positive influence on TAM through perceived ease of adoption. Results from the two‐group model reveal that, when demand is certain, the influence of culture is stronger and more positive than when demand is uncertain.

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2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1980Significance tests and goodness of fit in the analysis of covariance structures.1989EQS : structural equations program manual 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 1988Cultural Constraints on Transfer of Technology Across Nations: Implications for Research in International and Comparative Management

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