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Effects of Product Puffery on Response to Print Advertisements
13 references·0 citing·37 second hop
Effects of Product Puffery on Response to Print Advertisements (1980)Effects of Product Puffery on Response to…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…The great American blow-up: puffery in advertising and selling (1997)The great American blow-up: p…Consumer Behavior: Basic Findings and Management Implications (1979)Consumer Behavior: Basic Find…An Interpretation of the Attitudinal and Behavioral Effects of Puffery (1979)An Interpretation of the Atti…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Product Performance and Consumer Satisfaction: A New Concept (1976)Product Performance and Consu…Attribution Theory and Advertiser Credibility (1974)Attribution Theory and Advert…Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance (1973)Consumer Dissatisfaction: The…Consumer Expectations, Product Performance, and Perceived Product Quality (1972)Consumer Expectations, Produc…An Experimental Study of Customer Effort, Expectation, and Satisfaction (1965)An Experimental Study of Cust…Some hedonic consequences of the confirmation and disconfirmation of expectances. (1963)Some hedonic consequences of …Performance expectancy as a determinant of actual performance. (1962)Performance expectancy as a d…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Self-Consistency; A Theory of Personality (1946)The Theory of Cognitive Dissonance: A Current Perspective (1969)Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so? (1982)The Return of the Repressed: Dissonance Theory Makes a Comeback (1992)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)The achievement motive (1953)Motivation reconsidered: The concept of competence. (1963)Self-fulfilling prophecies: A theoretical and integrative review. (1986)The Effects of Information System User Expectations on Their Performance and Perceptions (1993)Applicant Attraction to Firms: Influences of Organization Reputation, Job and Organizational Attributes, and Recruiter Behaviors (1998)The principle of congruity in the prediction of attitude change. (1955)Customer satisfaction: contrasting academic and consumers’ interpretations (2001)CRM and customer‐centric knowledge management: an empirical research (2003)Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context (2021)The psychology of interpersonal relations. (1958)Nebraska Symposium on Motivation, 1969. (1971)Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Credibility: A multidisciplinary framework (2007)From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites (1990)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)An Investigation into the Determinants of Customer Satisfaction (1982)DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS (1994)Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination (2000)Dimentions of tourist satisfaction with a destination area (1978)Tourism motivation and expectation formation (1997)An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers (2000)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
this work references cited by second hop

References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,180 cited
  • 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance1,066 cited
  • 1976Product Performance and Consumer Satisfaction: A New Concept628 cited
  • 1962Performance expectancy as a determinant of actual performance.464 cited
  • 1972Consumer Expectations, Product Performance, and Perceived Product Quality270 cited
  • 1963Some hedonic consequences of the confirmation and disconfirmation of expectances.213 cited
  • 1974Attribution Theory and Advertiser Credibility209 cited
  • 1979Consumer Behavior: Basic Findings and Management Implications152 cited
  • 1997The great American blow-up: puffery in advertising and selling130 cited
  • 1979An Interpretation of the Attitudinal and Behavioral Effects of Puffery40 cited

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