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Should You Launch a Fighter Brand
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Should You Launch a Fighter Brand (2009)Should You Launch a Fighter BrandDo brands compete or coexist? How persistence of brand loyalty segments the market (2018)Do brands compete or coexist?…Mastering Strategic Management (2016)Mastering Strategic ManagementHow to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment? (2014)How to protect your premium p…Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences (2014)Fooled by Heteroscedastic Ran…Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways (2011)Practice Prize Paper—Applying…Relaxing Price Competition Through Product Differentiation (1982)Managing brand equity : capitalizing on the value of a brand name. (1991)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Multistage Model of Customers' Assessments of Service Quality and Value (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Effect of Assortment Pricing on Choice and Satisfaction: The Moderating Role of Consumer Characteristics (2017)The inverted U-shaped relationship between crowdfunding success and reward options and the moderating effect of price differentiation (2020)The influence of self-decided prices on expected quality (2023)Customer satisfaction, customer retention, and market share (1993)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Evolution of the intellectual structure of research on pricing strategy of low cost carriers (2016)The Economics of Imperfect Competition. (1934)The Theory of Buyer Behavior (1971)Measuring Brand Equity Across Products and Markets (1996)Anticipatory changes in British household purchases of soft drinks associated with the announcement of the Soft Drinks Industry Levy: A controlled interrupted time series analysis (2020)How do line extensions impact brand sales? The role of feature similarity and brand architecture (2023)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Retail operations strategies (2005)Selecting quality management and improvement initiatives: case studies of industries in Thailand (2007)Role of Intellectual Capital in Creating Enterprise Strategy (2013)
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  • 2016Mastering Strategic Management50 cited
  • 2018Do brands compete or coexist? How persistence of brand loyalty segments the market22 cited
  • 2014Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences15 cited
  • 2011Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways13 cited
  • 2014How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment?10 cited

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