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Power pricing: how managing price transforms the bottom line
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  • 2019Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias291 cited
  • 2010When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines239 cited
  • 2009The chilling effects of network externalities232 cited
  • 2007Product Line Design and Production Technology196 cited
  • 2014This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations152 cited
  • 2010Manufacturing intelligence for semiconductor demand forecast based on technology diffusion and product life cycle151 cited
  • 2020Global Brand Building and Management in the Digital Age137 cited
  • 2003An empirically derived taxonomy of retailer pricing and promotion strategies135 cited
  • 2001The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review106 cited
  • 2012How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority106 cited
  • 2009Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance105 cited
  • 2008The STRATADAPT scale101 cited
  • 2010Optimal pricing and advertising in a durable-good duopoly98 cited
  • 2004On-line personalized sales promotion in electronic commerce

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95 cited
  • 2009Internet differential pricing: Effects on consumer price perception, emotions, and behavioral responses94 cited
  • 2008Perceived Fairness of Price Differences Across Channels: The Moderating Role of Price Frame and Norm Perceptions91 cited