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On-line personalized sales promotion in electronic commerce · Study

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ArticleOn-line personalized sales promotion in electronic commerce

Shih-Kuen Changchien2004

Article2004

On-line personalized sales promotion in electronic commerce

Shih-Kuen Changchien · Chin‐Feng Lee · Yu-Jung Hsu

95 citations·0/0 files stored·Expert Systems with Applications

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Customer churn and segmentation

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References

1965Fuzzy sets 1996Fuzzy sets 2000Marketing management: analysis. planning. implementation and control 1972Principles of Marketing 2000Multi-criteria Decision Making Methods: A Comparative Study 1987Predictability and Personalization in the Service Encounter 1985TOP LEVEL MANAGEMENT PRIORITIES IN DIFFERENT STAGES OF THE ORGANIZATIONAL LIFE CYCLE.1995The strategy and tactics of pricing: A guide to profitable decision making

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Year2004

Typearticle

Published2004-01-06

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations95

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.eswa.2003.12.017

openalex_workW2009995618

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2013

Customer Churn Prediction in Telecommunication A Decade Review and Classification

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2015Review of Data Mining Techniques for Churn Prediction in Telecom