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On-line personalized sales promotion in electronic commerce
9 references·14 citing·37 second hop
On-line personalized sales promotion in electronic commerce (2004)On-line personalized sales promotion in e…Multi-criteria Decision Making Methods: A Comparative Study (2000)Multi-criteria Decision Makin…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Power pricing: how managing price transforms the bottom line (1997)Power pricing: how managing p…Fuzzy sets (1996)Fuzzy setsThe strategy and tactics of pricing: A guide to profitable decision making (1995)The strategy and tactics of p…Predictability and Personalization in the Service Encounter (1987)Predictability and Personaliz…TOP LEVEL MANAGEMENT PRIORITIES IN DIFFERENT STAGES OF THE ORGANIZATIONAL LIFE CYCLE. (1985)TOP LEVEL MANAGEMENT PRIORITI…Principles of Marketing (1972)Principles of MarketingFuzzy sets (1965)Fuzzy setsPersonalization in Public Transport Passenger Information Systems: A Systematic Review and Framework (2025)Personalization in Public Tra…OTT platforms resilience to COVID-19 – a study of business strategies and consumer media consumption in India (2022)OTT platforms resilience to C…Customer Churn Prediction Using Deep Learning (2021)Customer Churn Prediction Usi…Data Mining based Prediction of Demand in Indian Market for Refurbished Electronics (2020)Data Mining based Prediction …Review of Data Mining Techniques for Churn Prediction in Telecom (2015)Review of Data Mining Techniq…Customer empowerment: Does it influence electronic government success? A citizen-centric perspective (2015)Customer empowerment: Does it…Customer churn prediction in telecommunication (2015)Customer churn prediction in …Customer Churn Prediction in Telecommunication A Decade Review and Classification (2013)Customer Churn Prediction in …CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns (2012)CRM strategies for a small-si…Pricing and promotion strategies of an online shop based on customer segmentation and multiple objective decision making (2011)Pricing and promotion strateg…Psychological elements explaining the consumer's adoption and use of a website recommendation system (2010)Psychological elements explai…Designing customer-oriented catalogs in e-CRM using an effective self-adaptive genetic algorithm (2010)Designing customer-oriented c…A Fuzzy Multiple Criteria Decision-making Model for Evaluating Travel Websites (2007)A Fuzzy Multiple Criteria Dec…Mining the Generation Xers' job attitudes by artificial neural network and decision tree—empirical evidence in Taiwan (2005)Mining the Generation Xers' j…Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis (1999)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)The influence of reviewer engagement characteristics on online review helpfulness: A text regression model (2014)Customer lifetime value determination based on RFM model (2016)A novel model for product bundling and direct marketing in e-commerce based on market segmentation (2017)The social psychology of organizing (1969)Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Tightening the Life-Cycle Construct: A Taxonomic Study of Growth Stage Configurations in High-Technology Organizations (1994)Measuring Organizational Growth: Issues, Consequences and Guidelines (1998)Top Management Attention to Innovation: The Role of Search Selection and Intensity in New Product Introductions (2012)Principles of Scientific Management, The (2015)An Investigation into the Determinants of Customer Satisfaction (1982)Classifying Services to Gain Strategic Marketing Insights (1983)A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Customer-Employee Rapport in Service Relationships (2000)Are All Smiles Created Equal? 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this work references cited by second hop

References

  • 1965Fuzzy sets67,827 cited
  • 1996Fuzzy sets46,880 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1972Principles of Marketing5,587 cited
  • 2000Multi-criteria Decision Making Methods: A Comparative Study2,407 cited
  • 1987Predictability and Personalization in the Service Encounter1,135 cited
  • 1985TOP LEVEL MANAGEMENT PRIORITIES IN DIFFERENT STAGES OF THE ORGANIZATIONAL LIFE CYCLE.447 cited
  • 1995The strategy and tactics of pricing: A guide to profitable decision making378 cited
  • 1997Power pricing: how managing price transforms the bottom line197 cited

Cited by

  • 2012CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns84 cited
  • 2020Data Mining based Prediction of Demand in Indian Market for Refurbished Electronics82 cited
  • 2015Customer empowerment: Does it influence electronic government success? A citizen-centric perspective65 cited
  • 2022OTT platforms resilience to COVID-19 – a study of business strategies and consumer media consumption in India43 cited
  • 2005Mining the Generation Xers' job attitudes by artificial neural network and decision tree—empirical evidence in Taiwan42 cited

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2013
Customer Churn Prediction in Telecommunication A Decade Review and Classification
40 cited
  • 2007A Fuzzy Multiple Criteria Decision-making Model for Evaluating Travel Websites36 cited
  • 2015Review of Data Mining Techniques for Churn Prediction in Telecom34 cited
  • 2011Pricing and promotion strategies of an online shop based on customer segmentation and multiple objective decision making32 cited
  • 2010Designing customer-oriented catalogs in e-CRM using an effective self-adaptive genetic algorithm28 cited
  • 2010Psychological elements explaining the consumer's adoption and use of a website recommendation system27 cited
  • 2021Customer Churn Prediction Using Deep Learning26 cited
  • 2015Customer churn prediction in telecommunication16 cited
  • 2025Personalization in Public Transport Passenger Information Systems: A Systematic Review and Framework14 cited