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Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer · Study

BookUnilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

V. Kasturi Rangan2005

Book2005

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

V. Kasturi Rangan · R. Rajan

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Innovation and Socioeconomic Development Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2009Innovation From the Inside Out 2018Socially responsible supply chains in emerging markets: Some research opportunities 2019Exploring the intervention of intermediary in a green supply chain 2022Corporate social performance in international business 2017Replenishment Strategies for Micro‐Retailers in Developing Countries 2018Balancing social and political strategies in emerging markets: Evidence from India 2017Market resource gaps 2017Brand adoption by BoP retailers

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Year2005

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Published2005-02-23

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Citations35

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ShelfInnovation and Socioeconomic Development

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openalex_workW1540213273

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