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Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer
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Cited by

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  • 2018Socially responsible supply chains in emerging markets: Some research opportunities158 cited
  • 2019Exploring the intervention of intermediary in a green supply chain45 cited
  • 2022Corporate social performance in international business40 cited
  • 2017Replenishment Strategies for Micro‐Retailers in Developing Countries32 cited
  • 2018Balancing social and political strategies in emerging markets: Evidence from India22 cited
  • 2017Market resource gaps18 cited
  • 2017Brand adoption by BoP retailers18 cited
  • 2007Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti10 cited
  • 2020Logistics in Emerging Markets9 cited
  • 2010Distribution strategies for the base of the pyramid: an exploratory study in Brazil3 cited
  • 2012From the lab to the land : social impact technology dissemination in rural southern India1 cited
  • 2010Overcoming Rural Distribution Challenges at the Bottom of the Pyramid1 cited
  • 2010Overcoming rural distribution challenges at the bottom of the pyramid0 cited

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2016
Traces of Company Strategy for the Bottom of Income Pyramid (BoP) in Pakistan-A Probing Analysis
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