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Essentials of Marketing Research
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  • 2006Cognitive asymmetry in employee emotional reactions to leadership behaviors397 cited
  • 2015Stuck in the Middle: The Use and Interpretation of Mid-Points in Items on Questionnaires395 cited
  • 2007Internet vs. travel agencies on pre-visit destination image formation: An information processing view312 cited
  • 2017The use of sampling methods in advertising research: a gap between theory and practice292 cited
  • 2009An empirical model of international student satisfaction284 cited
  • 2014Coffee shop consumers’ emotional attachment and loyalty to green stores: The moderating role of green consciousness226 cited
  • 2006Drivers and obstacles of outsourcing practices in China189 cited
  • 2011Developing a supply chain performance tool for SMEs in Thailand147 cited
  • 2012Smart shopping: conceptualization and measurement130 cited
  • 2009Serious leisure and people with intellectual disabilities: benefits and opportunities127 cited
  • 2008Exploring e‐service quality: a study of Irish online banking119 cited
  • 2021The adoption of blockchain technology in the financial sector during the era of fourth industrial revolution: a moderated mediated model114 cited
  • 2004Searching for the Unknowable: A Process of Detection — Abductive Research Generated by Projective Techniques82 cited

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  • 2019The effects of peer judgements on teamwork and self-assessment ability in collaborative group work72 cited
  • 2004Interpretation and Implementation of Reputation/Brand Management by UK University Leaders71 cited
  • 2011Factors affecting orientation and satisfaction of women entrepreneurs in rural India69 cited