E-Business Application in the Hospitality Industry: A Case Study

Jiaqin Yang · Jan Flynn · Krista Anderson

14 citations0/0 files storedCommunications of the IIMA

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Digital Innovation in Industries Digital Marketing and Social Media AI in Service Interactions

Abstract

This paper describes some recent development of e-business application in the hospitality industry (e.g., travel industry, and recreational entities) and illustrate with two case studies. One is about a local hotel industry’s effort to use the Internet to boost its local market. Another describes the operations and its competitive strategy of an emerging online travel agency. The research objective is to investigate the trends and level of prevalence of application of the Internet in the hospitality industry focusing on some emerging issues and challenges. Managerial implications are discussed with suggestions for future research.

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2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids 1996When Time Is Money: Decision Behavior under Opportunity-Cost Time Pressure 2003Measuring IS User Satisfaction: Review and Implications 1999Digital newspapers explore marketing on the Internet

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2011The perception of travel agents in Taiwan regarding travel website and training needs for adopting E-commerce

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