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Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements · Study

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ArticleMarketing-Konzeption : Grundlagen des strategischen Marketing-Managements

Jochen Becker1992

Article1992

Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements

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Marketing and Advertising Strategies Business Strategies and Innovation Corporate Governance and Management

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2012Grundlagen des Marketing 1998The Reality of Brands:2014Grundlagen des Marketing 2009Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation 2003Aufgabenfelder, Ziele und Entwicklungstrends der Preispolitik 1998Markierungspolitik bei Dienstleistungen — Die „Dienstleistungsmarke“2002Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolios 2005PR-Verständnis im Marketing

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Year1992

Typearticle

Published1992-01-01

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Citations120

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ShelfMarketing and Advertising Strategies

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openalex_workW1540903573

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