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Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification · Study

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ArticleWhy Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification

John W. O’Hagan2000

Article2000

Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification

John W. O’Hagan · Denice Harvey

113 citations·0/0 files stored·Journal of Cultural Economics

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Consumer Behavior in Brand Consumption and Identification Nonprofit Sector and Volunteering Corporate Social Responsibility Reporting

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References

1997Standing Room Only: Strategies for Marketing the Performing Arts 1987Corporate Objectives in Sports Sponsorship 2021Marketing culture and the arts 1999The State and the Arts: An Analysis of Key Economic Policy Issues in Europe and the United States

Cited by

2010The nature and scope of festival studies 2006The Impact of Public Scrutiny on Corporate Philanthropy 2007The Nature of Giving 2014Donate Money, but Whose? An Empirical Study of Ultimate Control Rights, Agency Problems, and Corporate Philanthropy in China 2011The dynamics of relationship marketing in international sponsorship networks 2010Art for the Sake of the Corporation 2018Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration 2021Slack resources, free cash flow and corporate social responsibility expenditure: evidence from an emerging economy

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Year2000

Typearticle

Published2000-08-01

VenueJournal of Cultural Economics

ISSN-L0885-2545

Languageen

Citations113

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1023/a:1007653328733

openalex_workW1541479082

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