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Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification

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References

1997Standing Room Only: Strategies for Marketing the Performing Arts291 cited
1987Corporate Objectives in Sports Sponsorship184 cited
2021Marketing culture and the arts156 cited
1999The State and the Arts: An Analysis of Key Economic Policy Issues in Europe and the United States91 cited

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2011The dynamics of relationship marketing in international sponsorship networks58 cited
2010Art for the Sake of the Corporation53 cited
2018Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration49 cited
2021Slack resources, free cash flow and corporate social responsibility expenditure: evidence from an emerging economy47 cited
2023Corporate social responsibility: opportunistic behavior under earnings management?41 cited
2020A Dynamic Model for the Financial Sustainability of the Restoration Sponsorship40 cited

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2009

Toward a New Conceptual Framework for Business Investments in the Arts: Some Examples from Italy

38 cited

2015From Sponsorship to Partnership in Arts and Business Relations37 cited

2018Motives for corporate philanthropy propensity: Does short selling matter?36 cited

2017Sponsorship and patronage and beyond32 cited

2009Marketing orientation and arts organisations: the case for business sponsorship31 cited

2009Corporate social responsibility in culture and art26 cited