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Vahlens Großes Marketinglexikon · Study

BookVahlens Großes Marketinglexikon

Hermann Diller2001

Book2001

Vahlens Großes Marketinglexikon

102 citations·0/0 files stored·OPUS (Augsburg University)

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Marketing and Advertising Strategies Digital Marketing and Social Media Business and Management Studies

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2004Begriffsabgrenzungen und Erscheinungsformen von Marken 2007Grundlagen der Gestaltung des Leistungsprogramms 2007Grundlagen und Phasen der Kundenbeziehung: Der Kundenbeziehungs-Lebenszyklus 1995Die Rolle der Positionierung im strategischen Marketing 2003Preisinteresse und hybrider Kunde 2012Handelsmarken – Erscheinungsformen, Potenziale und strategische Stoßrichtungen

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Year2001

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Published2001-01-01

VenueOPUS (Augsburg University)

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Citations102

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ShelfMarketing and Advertising Strategies

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openalex_workW1541672689

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