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Cosmopolitanism as a consumer orientation

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2015Antecedents to local store loyalty: influence of culture, cosmopolitanism and price43 cited
2018Consumer dispositions toward global brands34 cited
2015Branding from emerging countries: how to compete internationally?27 cited
2014Economic nationalism and cosmopolitanism

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2024Ethnocentrism and place identity in the consumption of local products25 cited

2020Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands22 cited

2012COMPARISON OF CONSUMER ETHNOCENTRISM BEHAVIOURAL PATTERNS IN TRANSITIONAL ECONOMIES15 cited

2013The Development and Validation of a Consumer Cosmopolitan ISM Scale: The Polar Opposite of Xenophobic Attitudes15 cited

2019Using macro cross‐border trade data to better understand micro‐level country of origin effects14 cited

2013Antecedents to fashion clothing involvement: role of global self-identity, cosmopolitanism, and normative influence14 cited

2013The Effects of Cosmopolitanism on Consumer Ethnocentrism, Product Quality, Purchase Intentions and Foreign Product Purchase Behavior14 cited

2018When does uncertainty avoidance promote customer-to-customer intercultural service encounters?13 cited

2013The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases13 cited

2012Resisting immigrant myths: everyday consumer practices of Asian immigrants in America12 cited