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The New Greenwash?: Potential Marketing Problems with Carbon Offsets
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  • 2015Mandatory corporate social responsibility assurance practices181 cited
  • 2014Willingness to pay for flying carbon neutral in Australia: an exploratory study of offsetter profiles146 cited
  • 2020The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value94 cited
  • 2024Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge92 cited
  • 2018Tourist Aviation Emissions: A Problem of Collective Action90 cited
  • 2024Greenwashing Behavior in Hotels Industry: The Role of Green Transparency and Green Authenticity88 cited
  • 2018Is the Airline Trustworthy? The Impact of Source Credibility on Voluntary Carbon Offsetting78 cited
  • 2021The influence of green trust on travel agency intentions to promote low‐carbon tours for the purpose of sustainable development73 cited
  • 2021Implications of green HRM on the firm's green competitive advantage: the mediating role of enablers of green culture73 cited
  • 2014If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims66 cited
  • 2022Carbon information disclosure quality, greenwashing behavior, and enterprise value56 cited
  • 2025Greenwashing in marketing: a systematic literature review and bibliometric analysis50 cited

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2022
Will Greenwashing Result in Brand Avoidance? A Moderated Mediation Model
43 cited
  • 2023Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes41 cited
  • 2019Can message framings influence air passengers’ perceived credibility of aviation voluntary carbon offsetting messages?41 cited
  • 2024Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty32 cited