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The quantitative paradigm in sociolinguistics originated in the studies conducted by William Labov in New York and Philadelphia in the 1960s and 1970s. This chapter outlines the assumptions of this approach to the study of language variation and change. It then focuses on methods of quantitative analysis, including a discussion of multivariate analysis with Varbrul, historically the most widely used method of quantitative analysis in sociolinguistics. The next section considers alternative methods that have been proposed to overcome the limitations of Varbrul, including the logistic regression modules in the open source program and commercial statistics packages such as SPSS. The chapter concludes with an examination of recent work that synthesizes traditional approaches to the study of linguistic variation and ethnography.
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