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Ambush Marketing and the Right of Association: Clamping Down on References to That Big Event with All the Athletes in a Couple of Years

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References

1980European intellectual property review361 cited
1983Commercial Sponsorship353 cited
2016Intellectual Property Law176 cited
1996Ambush Marketing ¿ A Threat to Corporate Sponsorship128 cited
1998Ambush marketing: Corporate strategy and consumer reaction118 cited
1983Exploring the Impact of Governmental Export Subsidies91 cited
2008The Olympic brand, ambush marketing and clutter89 cited

Cited by

2016Sponsorship networks: toward an innovative model30 cited
2017Ambush Marketing Is Dead, Long Live Ambush Marketing28 cited
2014What Drives Ambush Marketer Misidentification?22 cited
2016Ambush marketing in sports: an attack on sponsorship or innovative marketing?22 cited
2020Effect of ambush marketing on attitude and purchase intention in the social media context: misidentification and identification21 cited
2015Event-specific ambush marketing legislation for mega-sporting events: an economics perspective15 cited
2017Consumer Attitudes toward Sponsors’ Counterambush Marketing Ads15 cited
2017When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition

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13 cited