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Examining important relationship quality constructs of the focal sponsorship exchange · Study

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ArticleExamining important relationship quality constructs of the focal sponsorship exchange

Francis John Farrelly2004

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Articlegreen2004

Examining important relationship quality constructs of the focal sponsorship exchange

Francis John Farrelly · Pascale G. Quester

211 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1994The Commitment-Trust Theory of Relationship Marketing 1987Developing Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels 1996Applications of structural equation modeling in marketing and consumer research: A review 1995The Structure of Commitment in Exchange

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2010Relationship quality evaluation in retailers' relationships with consumers 2018Understanding the Service Quality and Customer Satisfaction of Mobile Banking in Bangladesh: Using a Structural Equation Model 2009Control mechanisms across a buyer–supplier relationship quality matrix 2006Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships 2010Comprehension of relationship quality in the retail environment

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Year2004

Typearticle

Published2004-12-15

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations211

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2004.09.003

openalex_workW2014975189

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