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McCarthy on Trademarks and Unfair Competition
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  • 2009Defining and Marketing “Local” Foods: Geographical Indications for US Products133 cited
  • 2006An Empirical Study of the Multifactor Tests for Trademark Infringement96 cited
  • 2000Trademark Dilution: Empirical Measures for an Elusive Concept65 cited
  • 2014Trademarks, Triggers, and Online Search61 cited
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  • 1999Trademark Dilution and the Practice of Marketing45 cited
  • 2008Fighting over Words42 cited
  • 2000Legal issues associated with international Internet marketing39 cited
  • 2012The Case Against Intellectual Property37 cited
  • 1997The Protection of Intellectual Property: Issues of Origination and Ownership37 cited
  • 2017Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference34 cited
  • 2007Chapter 19 Intellectual Property Law28 cited
  • 2009Incentives for and Protection of Cultural Expression: Art, Trade and Geographical Indications27 cited
  • 2009Copyright and Cultural Institutions: Guidelines for Digitization for U.S. Libraries, Archives, and Museums26 cited
  • 2017The Role Played by the US Government in Protecting Geographical Indications

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23 cited
  • 2014Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity17 cited