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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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  • 2017Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement809 cited
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  • 2008Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum250 cited
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  • 2009The Current State of Advertising Ethics: Industry and Academic Perspectives182 cited
  • 2019Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?157 cited
  • 2008Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages141 cited
  • 2018Beyond symbolic and substantive: Strategic disclosure of corporate environmental information in China133 cited
  • 2016Brand avoidance among Generation Y consumers120 cited
  • 2020Customer experience: a systematic literature review and consumer culture theory-based conceptualisation115 cited
  • 2017Determinants of compulsive buying behavior among young adults: The mediating role of materialism112 cited
  • 2019The power of storytelling and video: a visual rhetoric for science communication97 cited
  • 2008An inside-out approach to integrated marketing communication95 cited

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  • 2018Making sense of YouTubers: how Swedish children construct and negotiate the YouTuber Misslisibell as a girl celebrity92 cited
  • 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences75 cited
  • 2015A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses65 cited