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The quest for loyalty : creating value through partnership
0 references·3 citing·12 second hop
The quest for loyalty : creating value through partnership (1996)The quest for loyalty : creating value th…Acquisition pattern analysis for evolutionary database marketing (2009)Acquisition pattern analysis …Efficient Consumer Response — Increasing Efficiency through Cooperation (2002)Efficient Consumer Response —…Word-Of-Mouth Referrals in the Domain of Relationship Marketing (1999)Word-Of-Mouth Referrals in th…A Theory of Cognitive Dissonance (1957)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The relationship marketing process: communication, interaction, dialogue, value (2004)An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafes in South Africa (2016)A Theory of Cognitive Dissonance (2017)Causes of Customers’ Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context (2022)Advertising communications & promotion management (1997)Introduction to Nonparametric Item Response Theory (2002)Advances in Consumer Research (2025)Efficient Consumer Response (1993)Global Operations and Logistics: Text and Cases (1998)Marketing management: analysis. planning. implementation and control (2000)
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  • 1999Word-Of-Mouth Referrals in the Domain of Relationship Marketing18 cited
  • 2002Efficient Consumer Response — Increasing Efficiency through Cooperation10 cited
  • 2009Acquisition pattern analysis for evolutionary database marketing5 cited

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