Is the Country of Origin the Fifth Element in the Marketing Mix of Imported Wine?

Christian Felzensztein · Sally Ann Hibbert · Gertrude Vong

84 citations0/0 files storedJournal of Food Products Marketing

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Wine Industry and Tourism Culinary Culture and Tourism Consumer Behavior in Brand Consumption and Identification

Abstract

The research builds a theoretical understanding and managerial debate of country of origin effects for agricultural produce for which the growing country and region have been regarded as important bases for differential advantage. Especially, it is focused in the wine industry, which has faced unprecedented competitive marketing challenges over the last decade.

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2025Advances in Consumer Research 1982Country-of-Origin Effects on Product Evaluations 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes 1998Country of origin effects: a literature review 1986A Consumer Approach to Branded Wines 1995Purchasing behaviour in the Northern Ireland wine market 2001Using Involvement and Brand Equity to Develop a Wine Tourism Strategy 2000External Search Effort for Wine

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