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Determinants of Internet Advertising Effectiveness: An Empirical Study
8 references·6 citing·48 second hop
Determinants of Internet Advertising Effectiveness: An Empirical Study (2003)Determinants of Internet Advertising Effe…E-marketing (2005)E-marketingThe Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web (2001)The Medium Is Not the Message…Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media 1 (2001)Is the Internet More Effectiv…Different Forced-Exposure Levels to Banner Advertisements (2001)Different Forced-Exposure Lev…Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Cyberspace Advertising vs. Ot…Webpage Background and Viewer Attitudes (2000)Webpage Background and Viewer…Web Commercials and Advertising Hierarchy-of-Effects (2000)Web Commercials and Advertisi…Principles of Internet Marketing (1999)Principles of Internet Market…Principles of Integrated Marketing Communications (2021)Principles of Integrated Mark…A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)A Dynamic Model for Digital A…What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists (2015)What type of online advertisi…Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality (2015)Buying Behavior on Daily-Deal…Piercing the Fog of Mobile Advertising (2007)Piercing the Fog of Mobile Ad…Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS (2005)Factors That Influence the Ef…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Communication and Persuasion (1986)Advertising Repetition and Placement Issues in On-Line Environments (2008)Dual-route communication of destination websites (2011)Psychological Reactance: A Theory of Freedom and Control (1981)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Role of social media in online travel information search (2009)Social media influence on tourists’ destination choice: importance of context (2019)An Experimental Eye-Movement Study on the Spatial Attraction Characteristics and Perception of Different Landscape Types in Ethnic Villages (2023)Brain Imaging Methods in the Research Field of Interruption Science: An Analysis of Applied Methods (2025)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Advertising Value and Advertising on the Web (1996)Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)How smartphone advertising influences consumers' purchase intention (2018)Conflict, arousal, and curiosity. (1960)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Factors Affecting Online Advertising Recall: A Study of Students (2003)The Marketing Effectiveness of Social Media in the Hotel Industry (2013)The effect of web advertising visual design on online purchase intention: An examination across gender (2016)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites (1998)New Media Interactive Advertising vs. Traditional Advertising (1998)Web usage, advertising, and shopping: relationship patterns (2002)Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions (2016)Consumers’ self-congruence with a “Liked” brand (2017)The Functional Approach to the Study of Attitudes (1960)The Role of Involvement in Attention and Comprehension Processes (1988)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus (2012)Advertising on Social Network Sites: A Structural Equation Modelling Approach (2013)Optimal Advertising Policy under Dynamic Conditions (1962)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)First-Price Auctions in Online Display Advertising (2019)Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes (2021)Decoding enterprise digital transformation: External oversight and carbon emission reduction performance (2024)Advances in Consumer Research (2025)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)Modeling Participation in an Online Travel Community (2004)Searching for the Future: Challenges Faced by Destination Marketing Organizations (2006)E‐service quality and the public sector (2003)The impact of E-marketing use on small business enterprises' marketing success (2011)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012)Influence of social media marketing communications on young consumers’ attitudes (2017)
this work references cited by second hop

References

  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
  • 1999Principles of Internet Marketing493 cited
  • 2000Web Commercials and Advertising Hierarchy-of-Effects442 cited
  • 2000Webpage Background and Viewer Attitudes327 cited
  • 2005E-marketing324 cited
  • 2001Different Forced-Exposure Levels to Banner Advertisements171 cited
  • 2001The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web171 cited
  • 2001Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media 1140 cited

Cited by

  • 2016A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement161 cited
  • 2015What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists138 cited
  • 2021Principles of Integrated Marketing Communications20 cited
  • 2007Piercing the Fog of Mobile Advertising19 cited
  • 2005Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS15 cited
  • 2015Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality15 cited

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