YOUTUBE AND PROPOSITION 8

Kjerstin Thorson · Brian Ekdale · Porismita Borah · Kang Namkoong · Chirag Suresh Shah

30 citations0/0 files storedInformation Communication & Society

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Social Media and Politics Media Studies and Communication Media and Digital Communication

Abstract

The present study uses California's Proposition 8 campaign as a case study for an exploratory investigation of video activism online. We conducted a content analysis of a sample of Proposition 8 videos drawn at random from the results of a keyword search of YouTube. Main findings from the analysis (N = 801) show that a majority of the videos were made up of original content and took a position against Proposition 8. The results also show that video posters on different sides of the debate drew on different mixes of video forms as the election debate progressed. A greater proportion of ‘Yes on 8’ videos were scripted and professionally produced while ‘No on 8’ videos were more often amateur creations and served to witness the widespread protests in the aftermath of the election.

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References

1997Writing About Emotional Experiences as a Therapeutic Process 2005The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation 2001Radical Media: Rebellious Communication and Social Movements 2008The New Public Sphere: Global Civil Society, Communication Networks, and Global Governance 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 2004New Media and Internet Activism: From the ‘Battle of Seattle’ to Blogging 2002Online and in the Know: Uses and Gratifications of the Web for Political Information 2006Entertaining the Citizen: When Politics and Popular Culture Converge

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