Comparative profiles of travellers on cruises and land-based resort vacations.

Abstract

Since 1970, the cruise industry serving North America has undergone phenomenal growth as more and more people discover this vacation alternative. The Cruise Lines International Association estimates that the annual passenger volumes on cruises of two days or more have grown from 500,000 in 1970 to 4.8 million in 1994 (CLIA, 1995). Instead of competing with the airlines, the cruise lines have become their partners and now compete with destinations, resorts, and other vacation alternatives. The cruise ship itself has become a floating resort providing the maximum possible leisure and entertainment facilities. In fact, the most often mentioned advantage of cruises over land-based programs is its all-inclusive pricing structure.

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