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Customer Trust in the Salesperson

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References

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2010Satisfaction: a behavioral perspective on the consumer6,042 cited
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1985Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness1,247 cited
1985The Determinants of Salesperson Performance: A Meta-Analysis1,187 cited
1985How industrial salespeople gain customer trust402 cited
1982The Persuasive Effects of Source Credibility in Buy and Lease Situations302 cited
1974The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior

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