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Managing brand presence through social media: the case of UK football clubs
16 references·16 citing·44 second hopsampled
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References

  • 1985Naturalistic inquiry45,666 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
  • 2002Qualitative research & evaluation methods15,582 cited
  • 2004Case Study Research15,455 cited
  • 2022Business Research Methods10,949 cited
  • 2000Determining Validity in Qualitative Inquiry9,170 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2005Multiple Case Study Analysis4,741 cited
  • 2001Brand Community3,994 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 1991Better Stories and Better Constructs: The Case for Rigor and Comparative Logic1,715 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 2010

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The Impact of New Media on Customer Relationships
1,415 cited

Cited by

  • 2018Branding in pictures: using Instagram as a brand management tool in professional team sport organisations192 cited
  • 2018Understanding social media advertising effect on consumers’ responses151 cited
  • 2015‘You’ll never tweet alone’: Managing sports brands through social media137 cited
  • 2019Commercial determinants of health: advertising of alcohol and unhealthy foods during sporting events64 cited
  • 2016Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S559 cited
  • 2020Dynamic managerial capabilities, firm resources, and related business diversification – Evidence from the English Premier League51 cited
  • 2017Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention46 cited
  • 2018‘Impossible to implement?’: The effectiveness of anti-homophobia policy in English professional football28 cited
  • 2017Examining social media adoption and change to the stakeholder communication paradigm in not-for-profit sport organizations27 cited
  • 2016Evaluation of Corporate Social Responsibility and Social Media as Key Source of Strategic Communication25 cited
  • 2019Brand capabilities in English Premier League clubs24 cited
  • 2021Preserving the legacy – Why do professional soccer clubs (not) adopt innovative process technologies? A grounded theory study22 cited
  • 2020Building relationships with fans: how sports organizations used twitter as a communication tool21 cited
  • 2023Women’s football subculture of misogyny: the escalation to online gender-based violence21 cited
  • 2016Website design: place for luxury brands in cyberspace?18 cited
  • 2022Strategic brand management in and through sport18 cited