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Effects of Guerrilla Marketing on Brand Equity · Study

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PreprintEffects of Guerrilla Marketing on Brand Equity

Arnaud Prevot2009

OA

Preprintgreen2009

Effects of Guerrilla Marketing on Brand Equity

14 citations·0/0 files stored·SSRN Electronic Journal

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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2018Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması 2017Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing 2015The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review 2016Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia

Details

Year2009

Typepreprint

Published2009-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2139/ssrn.1989990

openalex_workW1545166942

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