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Effects of Guerrilla Marketing on Brand Equity
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Effects of Guerrilla Marketing on Brand Equity (2009)Effects of Guerrilla Marketing on Brand E…Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması (2018)Bir Gerilla Pazarlama Uygulam…Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing (2017)Guerrilla Marketing - Innovat…Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia (2016)Factors Influencing the Imple…The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review (2015)The Relationship Variables to…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Antecedents and Outcomes of Customer Satisfaction: A Comprehensive Review (2017)Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka (2018)Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (1984)A framework for marketing management (2000)Guerrilla marketing research: marketing research techniques that can help any business make more money (2006)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)Advertising Creativity Matters (2008)Stealth Marketing: How to Reach Consumers Surreptitiously (2004)Culture Jamming (2006)Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages (2008)
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  • 2018Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması9 cited
  • 2017Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing9 cited
  • 2015The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review8 cited
  • 2016Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia7 cited

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