Guerrilla marketing research: marketing research techniques that can help any business make more money

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Marketing and Advertising Strategies Consumer Behavior and Market Dynamics Business Strategies and Management Research

Abstract

Chapter - 00: Introduction Chapter - 01: Customer attitudes - should you even care? Chapter - 02: Asking the right questions Chapter - 03: How the big guys do it - large-company research Chapter - 04: How to get started Chapter - 05: How much does research cost? Chapter - 06: Using research professionals Chapter - 07: How much research should you do? Chapter - 08: The research plan Chapter - 09: Focus groups Chapter - 10: Brainstorming and other ideation processes Chapter - 11: Surveys Chapter - 12: Writing questionnaires Chapter - 13: Sampling Chapter - 14: How to conduct surveys Chapter - 15: Organizing data Chapter - 16: Statistical techniques Chapter - 17: Telling the story - analyzing survey results Chapter - 18: Putting results into action

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