SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Guerrilla marketing research: marketing research techniques that can help any business make more money
0 references·8 citing·34 second hop
Guerrilla marketing research: marketing research techniques that can help any business make more money (2006)Guerrilla marketing research: marketing r…Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model (2021)Exploring Brand Hate and the …Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus (2019)Data to model the effects of …Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing (2017)Guerrilla Marketing - Innovat…CREATING A VIDEO DOCUMENTARY AS A TOOL FOR REFLECTION AND ASSESSMENT: CAPTURING GUERILLA MARKETING IN ACTION (2017)CREATING A VIDEO DOCUMENTARY …Promoting Products Through Volume Discount: Evidence from Malaysia (2016)Promoting Products Through Vo…Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia (2016)Factors Influencing the Imple…Drivers of consumers’ willingness to pay for halal logistics (2016)Drivers of consumers’ willing…The Potential of Wiki Technology as an E-Learning Tool in Science and Education; Perspectives of Undergraduate Students in Al-Baha University, Saudi Arabia. (2012)The Potential of Wiki Technol…Educational Wikis: features and selection criteria (2004)Wiki: Web Collaboration (2005)Wiki as a Teaching Tool (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Towards successful adoption of Halal logistics and its implications for the stakeholders (2017)Consumer behaviour towards willingness to pay for Halal products (2018)Investigating the antecedents of halal brand product purchase intention: an empirical investigation (2020)Understanding Attitudes and Predicting Social Behavior (1980)Determinants and outcome of a Clean Development Mechanism in Malaysia (2016)Promotional Framing of Green Products: Mediating Role of Sale Proneness (2019)Factors influencing the green purchase intention among consumers: An empirical study in Algeria (2023)Advances in Consumer Research (2025)Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (1984)A framework for marketing management (2000)Effects of Guerrilla Marketing on Brand Equity (2009)Objectivism versus constructivism: Do we need a new philosophical paradigm? (1991)Videography in marketing and consumer research (2005)Exploring the use of video podcasts in education: A comprehensive review of the literature (2012)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth (2020)The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention (2022)Prediction and Big Data Impact Analysis of Telecom Churn by Backpropagation Neural Network Algorithm from the Perspective of Business Model (2023)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets (2022)Impact of knowledge management capabilities on new product development performance through mediating role of organizational agility and moderating role of business model innovation (2022)Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study (2022)Stealth Marketing: How to Reach Consumers Surreptitiously (2004)Culture Jamming (2006)Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages (2008)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2016Drivers of consumers’ willingness to pay for halal logistics112 cited
  • 2019Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus42 cited
  • 2021Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model26 cited
  • 2016Promoting Products Through Volume Discount: Evidence from Malaysia18 cited
  • 2017Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing9 cited
  • 2016Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia7 cited
  • 2017CREATING A VIDEO DOCUMENTARY AS A TOOL FOR REFLECTION AND ASSESSMENT: CAPTURING GUERILLA MARKETING IN ACTION6 cited
  • 2012The Potential of Wiki Technology as an E-Learning Tool in Science and Education; Perspectives of Undergraduate Students in Al-Baha University, Saudi Arabia.6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work