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Attitudinal constructs towards sponsorship

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1991Scale Development : Theory and Applications15,552 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
1995Measurement Issues in Cross-National Research517 cited
1991The Role of Sponsorship in the Marketing Communications Mix464 cited
1983Commercial Sponsorship353 cited
1991Sponsorship and the Image of the Sponsor312 cited
1987Corporate Objectives in Sports Sponsorship184 cited
1987Sponsorship: An Important Component of the Promotions Mix182 cited

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2007A critical review of forms of corporate community involvement: from philanthropy to partnerships268 cited
2003THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS253 cited
2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program166 cited
2007Managing Special Events in the New Era of the Triple Bottom Line154 cited
2003Sponsorship: perspectives on its strategic role

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148 cited

2009Delineating the outcomes of sponsorship134 cited

2013Sponsorship effects on brand image: The role of exposure and activity involvement134 cited

2007Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event133 cited

2005Measuring the economic and social impacts of local authority events131 cited

2012Sponsorship congruence and brand image115 cited

2008Sport sponsorship, team support and purchase intentions95 cited

2011The impact of relationship quality on attitude toward a sponsor81 cited

2012Testing a Hierarchy of Effects Model of Sponsorship Effectiveness80 cited

2013Leveraging sponsorship with corporate social responsibility79 cited

2005Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences79 cited

2011The evolving sophistication of ambush marketing: A typology of strategies64 cited