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World Englishes and Global Advertising
16 references·4 citing·38 second hop
World Englishes and Global Advertising (2019)World Englishes and Global AdvertisingInformation Processing Research in Advertising (2026)Information Processing Resear…Linguistic constructions of modernity: English mixing in Korean television commercials (2006)Linguistic constructions of m…Advertising as Multilingual Communication (2005)Advertising as Multilingual C…10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)10. ADVERTISING AS A SITE OF …Identity constructions in multilingual advertising (2001)Identity constructions in mul…Sociolinguistic Patterns (2000)Sociolinguistic PatternsCross-Cultural Research in Advertising: An Assessment of Methodologies (1994)Cross-Cultural Research in Ad…The Discourse of Advertising (1993)The Discourse of AdvertisingStandardization vs. Specialization: An Examination of Westernization in Japanese Advertising (1992)Standardization vs. Specializ…Accommodation theory: Communication, context, and consequence (1991)Accommodation theory: Communi…Discourse and Communication (1985)Discourse and CommunicationBeyond Attitude Structure: Toward the Informational Determinants of Attitude (1978)Beyond Attitude Structure: To…Foundations in Sociolinguistics: An Ethnographic Approach (1976)Foundations in Sociolinguisti…The Archaeology of Knowledge. (1974)The Archaeology of Knowledge.The Sociology Of Language: An Interdisciplinary Social Science Approach to Language in Society (1971)The Sociology Of Language: An…English in advertising : a linguistic study of advertising in Great Britain (1966)English in advertising : a li…Quinlingualism in the Maghreb? (2019)Quinlingualism in the Maghreb?Bilingual corporate websites: From translation to transcreation? (2013)Bilingual corporate websites:…Multilingualism and Web advertising: addressing French-speaking consumers (2011)Multilingualism and Web adver…BILINGUAL ADVERTISING IN A MULTILINGUAL COUNTRY (2007)BILINGUAL ADVERTISING IN A MU…Reading images: the grammar of visual design (1996)The Discourse of Advertising (2001)Linguistic Landscape and Minority Languages (2006)Attitudes to Language (2010)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Speech Genres and Other Late Essays (1986)A Chinese yuppie in Beijing: Phonological variation and the construction of a new professional identity (2005)Linguistic landscape : a new approach to multilingualism (2006)Digital DiscourseLanguage in the New Media (2011)Distinction: A Social Critique of the Judgement of Taste* (2018)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Studies in the Theory of Ideology (1984)Language and the Media (1995)Educating the eye? Kress and Van Leeuwen’s Reading Images: The Grammar of Visual Design (1996) (1999)Emotions, Imagination and Consumption (2009)The Measurement of Meaning (1957)Conflict, arousal, and curiosity. (1960)Emotion and Meaning in Music (1961)Credibility: A multidisciplinary framework (2007)The Marketing Effectiveness of Social Media in the Hotel Industry (2013)Destination service quality, affective image and revisit intention: The moderating role of past experience (2015)An integrated theory of language production and comprehension (2013)Toward a second-person neuroscience (2013)Using second-person neuroscience to elucidate the mechanisms of social interaction (2019)Structures of Discourse and Structures of Power (1989)Anthropology and Mass Media (1993)News talk: investigating the language of journalism (2010)Language style as audience design (1984)Discourse: A Critical Introduction. (2008)The sociolinguistics of globalization (2011)The Rediscovery of the Mind (1992)On Two Metaphors for Learning and the Dangers of Choosing Just One (1998)A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)Indexical order and the dialectics of sociolinguistic life (2003)Variation and the indexical field 1 (2008)Multilingualism, diaspora, and the Internet: Codes and identities on German‐based diaspora websites 1 (2006)Linguistic markets in Rwanda: language use in advertisements and on signs (2009)Commercial discourses, gentrification and citizens’ protest: The linguistic landscape of Prenzlauer Berg, Berlin1 (2012)
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  • 2006

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Linguistic constructions of modernity: English mixing in Korean television commercials
170 cited

Cited by

  • 2013Bilingual corporate websites: From translation to transcreation?37 cited
  • 2011Multilingualism and Web advertising: addressing French-speaking consumers17 cited
  • 2019Quinlingualism in the Maghreb?8 cited
  • 2007BILINGUAL ADVERTISING IN A MULTILINGUAL COUNTRY5 cited