Effectiveness of Competitive Strategies in Fast Food Markets

Nancy Rumore · Zhiwei Zhu · Larry Scheuerman

14 citations0/0 files storedJournal of Restaurant & Foodservice Marketing

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

Competition among fast food restaurants has intensified during the last ten years. How could an existing restaurant survive in such a competitive environment? We conducted a survey of college students' preferences over a variety of different types of lunch food. The results are analyzed to reveal some interesting points about choices of foods made by a certain group of students. Understanding what customers want is fundamentally important in order for a restaurant to implement their marketing strategies.

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1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1979Essentials of Marketing 1996DEMAND MANAGEMENT‐TODAY'S CHALLENGE FOR SERVICE INDUSTRIES

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2010College Students and Quick-Service Restaurants: How Students Perceive Restaurant Food and Services 2007Fast Food Marketing and the African American Consumers 2012Customer Segmentation Based on Dining Preferences in Full-Service Restaurants 2019Çocuklu Ailelerin Restoran Seçimlerini Etkileyen Faktörler: İzmir’de Bir Araştırma

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