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Effectiveness of Competitive Strategies in Fast Food Markets
3 references·4 citing·28 second hop
Effectiveness of Competitive Strategies in Fast Food Markets (1999)Effectiveness of Competitive Strategies i…DEMAND MANAGEMENT‐TODAY'S CHALLENGE FOR SERVICE INDUSTRIES (1996)DEMAND MANAGEMENT‐TODAY'S CHA…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Essentials of Marketing (1979)Essentials of MarketingÇocuklu Ailelerin Restoran Seçimlerini Etkileyen Faktörler: İzmir’de Bir Araştırma (2019)Çocuklu Ailelerin Restoran Se…Customer Segmentation Based on Dining Preferences in Full-Service Restaurants (2012)Customer Segmentation Based o…College Students and Quick-Service Restaurants: How Students Perceive Restaurant Food and Services (2010)College Students and Quick-Se…Fast Food Marketing and the African American Consumers (2007)Fast Food Marketing and the A…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions (1990)Refinement and reassessment of the SERVQUAL scale. (1991)Factors affecting purchase of necessity brands : the influence of consumer characteristics and global vs local brand perceptions among Indian consumers (2014)Examining the Effects of Advertisement Setting and Actor Race on African Americans’ Intentions to Consume Baseball (2016)Customer Segmentation as a Revenue Generator for Profit Purposes (2023)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Marketing for Hospitality and Tourism (1995)Constructive Consumer Choice Processes (1998)Conceptualizing a Gluten-Free Instant Noodle Prototype Using Environmental Sustainability Aspects: A Cross-National Qualitative Study on Thai and Danish Consumers (2022)Digest of Education Statistics 2003 (2002)The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups (2013)Digest of Education Statistics (2014)Classifying Services to Gain Strategic Marketing Insights (1983)How can service businesses survive and prosper? (1986)Service Breakthroughs: Changing the Rules of the Game (1990)Linking long-term capacity management for manufacturing and service operations (2011)Le contrôle de gestion des services : réflexion sur les fondements et l'instrumentation (2012)The Role of Industry Studies and Public Policies in Production and Operations Management (2016)Principles of Marketing (1972)Measurement of tourist satisfaction with restaurant services: A segment-based approach (2003)The Relative Importance of Food, Atmosphere, and Fairness of Wait (2004)A Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)Strong brands and corporate brands (2006)Believe it or not: Credibility of blogs in tourism (2008)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
this work references cited by second hop

References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1979Essentials of Marketing263 cited
  • 1996DEMAND MANAGEMENT‐TODAY'S CHALLENGE FOR SERVICE INDUSTRIES48 cited

Cited by

  • 2010College Students and Quick-Service Restaurants: How Students Perceive Restaurant Food and Services29 cited
  • 2007Fast Food Marketing and the African American Consumers21 cited
  • 2012Customer Segmentation Based on Dining Preferences in Full-Service Restaurants14 cited
  • 2019Çocuklu Ailelerin Restoran Seçimlerini Etkileyen Faktörler: İzmir’de Bir Araştırma10 cited

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