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Satisfaction, sacrifice, surprise:

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1993Mass customizing products and services251 cited
1993Making mass customization happen: Strategies for the new competitive realities92 cited

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2012Impact of Product Quality, Service Quality and Contextual Experience on Customer Perceived Value and Future Buying Intentions39 cited

2020The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers38 cited

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2019Foresight for online shopping behavior: a study of attribution for “what next syndrome”36 cited

2020Children as customers in luxury hotels34 cited