Factors affecting information technology transfer and innovation diffusion in health care

Abstract

The transfer of electronic mail as a new technology was examined in over 60 academic health centers in the USA by surveying 1,335 individuals. Innovation attributes are important predictors for both the spread of usage (internal diffusion) and depth of usage (infusion) of electronic mail. In addition, organizational and boundary-spanning attributes are significant predictors for diffusion. Ease of use, visibility, communication, champions and generation of marketing intelligence were significant individual variables.

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