Diffusion of innovations

Christian Pescher · Gerard J. Tellis

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Innovation Diffusion and Forecasting Technology Adoption and User Behaviour Economic Growth and Productivity

Abstract

diffusion of innovations over 50 years.The major findings are the following.First, most publications (70%) analyze functional B2C products (predominantly consumer durables) while only a few focus on cultural products (i.e., music, street fashion, or dance) (16%) or functional B2B products (14%).These numbers indicate a data availability bias in favor of

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