Sense and Respond: Capturing Value in the Network Era

Abstract

From the Publisher: Here, in a collection of timely and thought-provoking essays, today's leading technology experts explore how the emerging Network Era is creating opportunities for firms that can adapt to the new sense and respond mandate. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from information technology. Drawing on a wide range of company and industry examples, the contributors build compelling scenarios that reveal what future customer interactions might look like and address what companies must do - today - to capitalize on emerging opportunities.

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