Book2012

Ethics in Marketing: International cases and perspectives

Patrick E. Murphy · Gene R. Laczniak · Fiona Harris

33 citations0/0 files storedOpen Research Online - ORO (The Open University)

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Ethics in Business and Education Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

1. Perspectives for Ethical and Socially Responsible Marketing Decisions 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions 3. Decision Model, Sample Case (L'Oreal), Analysis and the Rest of the Story Part 1: Short Cases 4. Going Along to Get Along 5. Hunky Dory 6. Tracking down Counterfeits on eBay: Whose Responsibility is it? 7. Casas Bahia 8. Toys from China and the new Yum Burger Kids' Meal 9. Koodo in the Canadian Cell Phone Market 10. PETA 11. Drug Testing in India 12. Tough Decisions: Something to Snack on 13. Honest Tea and Coke: An Unlikely Couple Part 2: Long Cases 14. Another Day in Paradise? 15. Montenegro Electronics, Ltd. 16. Arctic Desert 17. Superior Services: Should Short Skirts Sell Software? 18. Facebook 19. Auchan (France) 20. A Young Pharmacist's Dilemma 21. TOMS: One for One Movement 22. Cadbury's Chocolate Bars: Not such a Sweet Smell of Success? 23. Caterpillar, Inc.

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2022Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy 2020Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study 2023The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer 2017Research in marketing ethics: Continuing and emerging themes

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