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• 2022Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy42 cited
• 2020Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study40 cited
• 2023The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer20 cited
• 2017Research in marketing ethics: Continuing and emerging themes17 cited