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Corporate Objectives in Sports Sponsorship
1 references·16 citing·44 second hop
Corporate Objectives in Sports Sponsorship (1987)Corporate Objectives in Sports SponsorshipCommercial Sponsorship (1983)Commercial SponsorshipGambling on sport sponsorship: A conceptual framework for research and regulatory review (2011)Gambling on sport sponsorship…Building contemporary brands: a sponsorship-based strategy (2004)Building contemporary brands:…Sponsorship: perspectives on its strategic role (2003)Sponsorship: perspectives on …Dimensions of Business and Nonprofit Collaborative Relationships (2003)Dimensions of Business and No…Sponsorship - A Confirmed Weapon in the Promotional Armoury (2001)Sponsorship - A Confirmed Wea…Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification (2000)Why Do Companies Sponsor Arts…Brand recall and brand preference at sponsored golf and tennis tournaments (1999)Brand recall and brand prefer…Sponsorship and advertising: a comparison of their effects (1997)Sponsorship and advertising: …Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects (1997)Awareness as a measure of spo…Attitudinal constructs towards sponsorship (1997)Attitudinal constructs toward…Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship (1997)Achieving a Sustainable Compe…Modeling the Impact of Olympic Sponsorship on Corporate Image (1996)Modeling the Impact of Olympi…Point of View: Ambush Marketing: Immoral or Imaginative Practice? (1994)Point of View: Ambush Marketi…The Corporate (Sports) Sponsor (1992)The Corporate (Sports) SponsorThe Links Between Objectives and Function in Organizational Sponsorship (1991)The Links Between Objectives …The Evaluation of Sports Sponsorships (1989)The Evaluation of Sports Spon…A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Scale Development : Theory and Applications (1991)THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS (2003)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Qualitative Data Analysis: An Expanded Sourcebook (1994)The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)Sponsorship congruence and brand image (2012)Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding (2013)A framework linking intangible resources and capabiliites to sustainable competitive advantage (1993)A model of image creation and image transfer in event sponsorship (1997)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event (2007)Delineating the outcomes of sponsorship (2009)Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship (2009)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Better Safe Than Sorry (2013)Employee engagement in family and non-family firms (2013)MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective (2020)Assessing the Impact of Hallmark Events: Conceptual and Research Issues (1984)Advertising and Promotion Management (1987)The Role of Sponsorship in the Marketing Communications Mix (1991)An Examination of the Effects of Time on Sponsorship Awareness Levels (2004)Corporate branding: an interdisciplinary literature review (2012)Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis (2014)An Evolutionary Theory of Economic Change. (1983)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Sport and Organizational Studies (2005)Determinants of Interorganizational Relationships: The Case of a Canadian Nonprofit Sport Organization (2007)Sponsorship – Legitimising the Medium (1991)Sponsorship and the Image of the Sponsor (1991)Ambush marketing: Is confusion to blame for the flickering of the flame? (1998)The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)The Influence of Source Credibility on Communication Effectiveness (1951)Media effect in commercial sponsorship (1999)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Brand association and memory decay effects of sponsorship: (1998)Sponsorship effects on brand image: The role of exposure and activity involvement (2013)
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References

  • 1983Commercial Sponsorship353 cited

Cited by

  • 2003Dimensions of Business and Nonprofit Collaborative Relationships211 cited
  • 1997Attitudinal constructs towards sponsorship181 cited
  • 2004Building contemporary brands: a sponsorship-based strategy178 cited
  • 1997Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship155 cited
  • 1994Point of View: Ambush Marketing: Immoral or Imaginative Practice?150 cited
  • 2003Sponsorship: perspectives on its strategic role148 cited
  • 1992The Corporate (Sports) Sponsor142 cited
  • 1999Brand recall and brand preference at sponsored golf and tennis tournaments139 cited
  • 1996Modeling the Impact of Olympic Sponsorship on Corporate Image138 cited
  • 1997Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects136 cited
  • 2001Sponsorship - A Confirmed Weapon in the Promotional Armoury126 cited
  • 1991The Links Between Objectives and Function in Organizational Sponsorship117 cited
  • 2011Gambling on sport sponsorship: A conceptual framework for research and regulatory review116 cited
  • 2000Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification

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113 cited
  • 1989The Evaluation of Sports Sponsorships96 cited
  • 1997Sponsorship and advertising: a comparison of their effects91 cited