Implementing sustainability on a corporate and a functional level

Abstract

Purpose – The purpose of this paper is to identify contingencies that are inherently linked to sustainability and that influence its implementation in companies. Further, to identify which coordination mechanisms (organic or mechanistic) are most effective for the implementation on the corporate and on the functional level. Design/methodology/approach – Inductive case-study based upon a cross-industry sample of five cases that applies a contingency approach. The case companies differ with respect to the degree of sustainability implementation, the underlying internal coordination and structural factors like ownership, size, and industry. Findings – The data revealed six contingency factors inherent to the implementation of sustainability that influence the effectiveness of organic or mechanistic coordination mechanisms according to the specific implementation context. Further, the implementation of corporate sustainability requires more internal coordination than implementing sustainability on the functional level. Research limitations/implications – The identified contingencies relevant for the internal coordination to implement sustainability and insights into the relevance of such coordination provide a sound basis for future research. Further, various research avenues are identified to advance the discipline's understanding of this so far under-researched field. Practical implications – This paper shows that a one-size-fits-all approach to sustainability implementation is not effective. Rather, companies need to consider specific contingencies and adapt their internal coordination efforts accordingly. Originality/value – This paper is the first to address internal coordination for implementing sustainability on the corporate and functional level. By providing insights on the context-specific effectiveness of different types of internal coordination for the implementation of corporate sustainability, sustainable sourcing, and sustainable marketing it provides a contribution to both academia and industry practice.

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