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Cited by

• 2011What Drives Immediate and Ongoing Word of Mouth?663 cited
• 2012Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories523 cited
• 2010Creating advocates: The roles of satisfaction, trust and commitment262 cited
• 2006Developing capacity for change202 cited
• 2015Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers, the Internal Business Team, and External Business Partners178 cited
• 2020Changing Social Contexts to Foster Equity in College Science Courses: An Ecological-Belonging Intervention135 cited
• 2016Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach134 cited
• 2015A Supportive Beliefs Intervention to Facilitate the Implementation of Evidence-Based Practices Within a Multi-Tiered System of Supports131 cited
• 2011The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity125 cited
• 2007In pursuit of the “ideal approach” to successful marketing strategy implementation108 cited
• 2018Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?103 cited
• 2016Fuzzy front end of systemic innovations: A conceptual framework based on a systematic literature review99 cited